Online blogging has quickly outstretched high street blogging for popularity and overall reading. One of the big advantages that readers gain is the ability to comparison blogs for a better content. However, for the blog owner or service provider, this can make it difficult to survive without offering the good content. Decreasing amount of visitors has an obvious effect on your revenue and profit so it is vital that you aim for the right content and attempt to build readers loyalty.
Readers loyalty means repeated everyday blog reading. As such, improving readers loyalty can vastly reduce your blog marketing spend and increase your ROI. Many of the methods of retaining readers for your blog are developed from tried and trusted methods used by well known and famous bloggers.
- Know Your Target Audiance
By really getting to know and understand your target audience, you will have a much greater understanding what it is that they're after. By learning this kind of information you will be better placed to send out relevant informations and entice your readers to come back for more.
Knowing what your competitors are writing is essential for all bloggers. Check RSS Subscribers competition between two famous bloggers: John Chow and Shoemoney.
Perhaps the first aspect that many of us consider when looking at readers service is RSS and E-mail Subscription option, but I also count comments and readers wishes in comments here. You must supply a high level of readers service. If you go the extra mile for your readers, they will go the extra mile to come back to your blog. Being polite in all communications is only a very small part of good readers service. Everything from your blog content to complaint responses need to be well thought out and geared towards retaining readers.
The more synonymous your blog becomes with the content you provide, the more likely that people will return to your blog. Make sure that all of your blog pages, emails, newsletters, invoices, and other forms of communication include your blog address at the very least. Make it memorable and don't chop and change designs and logos unless a re-branding is deemed absolutely necessary.
- Get Your Visitors Involved
Involving your site visitors will help to bring them back to your blog time and time again. Web 2.0 applications provide a plethora of ways to involve blog visitors. Sites, forums, and any interactive tool will help to make your blog bookmarkable. Even for visitors that don't take action while on your blog, you will attract them back more frequently, and the more exposure a visitor has to your blog, the more likely they become every day readers.
- Why Readers Loyalty Is Important To Your Blog
Return visitors are one of your greatest assets. You've already done a lot of the hard work with your preliminary marketing campaigns to atrack them. Ensure that everything from your blog to your email newsletter to your packing slips are effectively branded with your blog details and always uphold the highest level of communication. If you can get your blog visitors more involved in your blog then you stand to profit even more from readers loyalty.
