Gain new blog readers with Google Adwords
Last months I wrote several tips about increasing your blog traffic, but the best way to boost your blog traffic is to promote it on some ad network. I recommend using Google AdWords as one of the biggest advertising company. Google AdWords is one of the best advertising tools on the Internet. All major publishers are using it. For all who don't know Google AdWords are opposite as Google AdSense. Main difference between them is that AdWords are used by advertisers and Adsense is used by publishers.
Google AdWords are good only if you know how to implement Adwords properly to achieve maximum potential. So what exactly should you be doing to ensure that you get the best possible results from Adwords?
Never go with the full list of keywords that Google suggests, chose only words, which represent your blog niche. Unrelated keywords will bring "unwonted" people to your site and that is not what you want! You have to focus on the people that will be interested with your blog content. Only those people could become your every day readers.
For example: if you attract wrong people that are not interested with your blog content, they wont come back again and you will waste your advertising money for nothing. Keywords really are the central hub of your success on AdWords.
Type the keywords into Google. See if your competitors are showing. If the page that shows is unrelated to your business then probably it is not a good search for you.
Companies that know what they are doing in the area of search will have their page titles loaded with their best keywords. Have a look at the good performers in your market. See what keywords they are using in the page titles (the text that appears in the top bar of the browser window). If you are familiar with viewing the source of a page, you can see the keywords they have placed in their 'keywords' META tag.
Think of as many ways of saying your product or service as you can. This will enable you to buy more specific keywords. It is much better to buy a specific keyword such as 'How to make money online', than expect to catch this search on a broad match of 'make money online'.
Google's tool is good in that it suggests similar searches. Google's tool is available as you set up your AdWords account. You type in a search and the tool will return similar searches. Some of these will be irrelevant so be careful.
How much of a difference will being in the first position, as opposed to the second, third or sixth position make, for your net profit? The answer is that it depends on your creative, industry and who else is bidding on your keywords. Test your creative in each position and work out where it will be most effective, from an ROI point of view. Remember also that the AdWords ranking algorithm works on a bid price x CTR (click through rate) basis (it's actually more complicated than that, but this gives an idea as to why out of two ads with similar bids, one will be higher because of a higher CTR).
Write two or three different ads and Google will rotate them in this ad group. The creative that gives you the highest ROI is the one you should go with. You need to give the test long enough to produce statistically significant results. How long this is depends on the search volume and the number of conversions you achieve. Use common sense as to when you think the results show that one ad is better than the others unless you know your stats.
